In 2014, Deep Bajaj, co-founder of Sirona, went on a road trip with friends. While en route, the women searched relentlessly for a clean toilet. Only 1 in 5 met the hygiene standards.
One of the ladies reflected on the fact that how in Europe a plastic device is used to urinate in dirty toilets and thus, PeeBuddy was born. Between then and now, the urination funnel has sold over 30,00,000 units. A feat we are humbly proud of!
Soon Deep also started identifying other unaddressed hygiene problems faced by women. And that’s how Sirona came into being.
Community & Education: We drive conversations that question the cultural construct around feminine hygiene, to ensure women make informed decisions for their holistic wellbeing.
Social Responsibility: The Sirona Hygiene Foundation provides the underprivileged with products and education regarding menstrual health and hygiene, thereby empowering women at the grassroot level.
Environmental Responsibility: We are aware of the problems plaguing the planet, and therefore make continued efforts to ensure our products and packaging have minimum impact on the environment.